Comparison
Crawlmind vs Semrush Site Audit
An honest feature-by-feature comparison. Updated 2026-05-17.
Semrush Site Audit is one of several modules in the Semrush platform — a hosted crawler with 140+ rules, integrated rank tracking, content marketing tools, and PPC competitive intelligence. Crawlmind focuses narrowly on AI discoverability: llms.txt, AI crawler access, JSON-LD for AI engines, citation readiness, and live tracking of who cites you on Perplexity, ChatGPT, and Gemini. Two tools for two jobs.
| Feature | Crawlmind | Semrush Site Audit |
|---|---|---|
| Deployment | Cloud SaaS | Cloud SaaS |
| Technical-SEO + AI rules | 70+ rules incl. real CWV + AI discoverability | 140+ rules across the suite |
| JSON-LD validation | Yes — Google Rich Results + AI-engine scoring | Yes — schema detection + Google validation |
| llms.txt audit | Built-in — detect, validate, draft | Not natively supported |
| AI crawler access matrix | Per-bot allow/block per URL (12 bots tracked) | Not surfaced |
| AI citation tracking | Perplexity / ChatGPT / Gemini daily | AI Overviews tracking (Google only) |
| Rank tracking | Not provided | Industry-standard for Google + Bing |
| Backlink index | Not provided | Large backlink index |
| Content marketing tooling | Not provided | Topic research, content templates, brief generator |
| Scheduled scans | Weekly / daily on Pro / Agency | Daily / weekly across plans |
| White-label reports | Yes — Agency plan ($149/mo) | Yes — Guru plan and above |
| Free tier | 5 crawls / month, no card | 7-day free trial (no permanent free tier) |
| Paid entry price | $29 / month (Pro) | $139 / month (Pro) |
When Semrush wins
Semrush is a suite — if you want one tool for SEO + content + PPC competitive intelligence, Semrush bundles it. Their content marketing platform (briefs, topic research, on-page optimization) is genuinely valuable for content-led teams. Pay for Semrush if you'd otherwise buy three separate tools.
When Crawlmind wins
Semrush is comprehensive but doesn't cover the AI-discoverability surface: llms.txt, per-AI-bot access, JSON-LD scored for retrieval (not just Google rich results), and Perplexity / ChatGPT citation tracking. Crawlmind is built for this specifically and costs 21% of Semrush Pro.
Can you use both?
Yes. Semrush for SEO breadth (rank tracking, backlinks, content briefs, competitor SERP research), Crawlmind for AI-discoverability depth.
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Free tier — 5 crawls / month, no credit card. AI discoverability + technical SEO in one report.