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Crawlmind
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Rule site.website.missing

Add WebSite JSON-LD

site.website.missing is a check in Crawlmind's site audit that grades low-impact issues of this kind. This page explains why the rule matters and the exact fix.

Impact: lowEffort: low

Why it matters

A WebSite JSON-LD block gives Google the canonical name + url for sitelinks search box rendering, and tells AI assistants what the site is called when they cite it. It's a 4-line addition with no real downside.

The fix

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Brand Name",
  "url": "https://example.com"
}
</script>
```

Optional `potentialAction` block adds an on-SERP search box for sites with a real search endpoint. Skip until that's actually useful.

References