Add a discoverable About page

Why it matters

AI engines look for an /about page (or a page with AboutPage schema) to confirm "what is this site, who built it." When neither exists, the engine has to derive the entity story from homepage prose, which is less reliable. Sites without an About page are cited at a measurably lower rate, controlling for content quality, in our citation tracking data.

The fix

Two paths. Pick one.

**Option 1: ship a real /about URL.** Linked from the main nav and footer, contains team, mission, contact, history.

Then add AboutPage schema:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "name": "About Example",
  "url": "https://example.com/about",
  "mainEntity": { "@id": "https://example.com/#organization" }
}
</script>
```

**Option 2: mark an existing page with AboutPage schema.** If your homepage already serves as the company-overview surface, declare it explicitly:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "AboutPage",
  "url": "https://example.com",
  "mainEntity": { "@id": "https://example.com/#organization" }
}
</script>
```

The schema declaration is the signal AI engines look for; the URL pattern (/about) is the human convention. Both are useful: neither is sufficient alone for the engine's confidence to peak.

References

• schema.org: AboutPage