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Crawlmind
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Rule page.meta-description.too-long

Trim the meta description to ≤ 160 chars

page.meta-description.too-long is a check in Crawlmind's site audit that grades low-impact issues of this kind. This page explains why the rule matters and the exact fix.

Impact: lowEffort: lowFixable: 1-click

Why it matters

Google truncates meta descriptions past ~160 characters in the SERP: the tail of your sentence is replaced by an ellipsis. AI assistants quoting the meta description also key off the truncated form, so anything past the cutoff is wasted. Lead with the value proposition; cut hedge words and brand suffixes.

The fix

```html
<!-- Aim for 140–160 characters. -->
<meta name="description" content="…">
```

Quick sanity check: open the page source, count characters. If you're past 160, the most-cuttable phrases are usually marketing-fluff openers ("We're the leading provider of...") and brand-name suffixes already shown in the title.

References