Rule page.h1.missing
Add a single descriptive <h1>
page.h1.missing is a check in Crawlmind's site audit that grades medium-impact issues of this kind. This page explains why the rule matters and the exact fix.
Why it matters
The H1 is the strongest in-page semantic signal for both search engines and AI crawlers: it tells them the topic of the page in one line. A missing H1 forces both to guess from the title, H2s, or first paragraph, usually worse than the H1 you would have written.
The fix
```html
<h1>Topic of this page in 5–10 words</h1>
```
The H1 should match the page intent: not the brand name, not a slogan.