Rule page.content.passage-structure-thin
Break long content into clearly-titled sections
page.content.passage-structure-thin is a check in Crawlmind's site audit that grades medium-impact issues of this kind. This page explains why the rule matters and the exact fix.
Why it matters
AI answer engines don't cite whole pages — they retrieve and quote individual PASSAGES, and they use your headings to segment the page into candidate chunks. This page has substantial content but almost no subheadings, so it reads to a retriever as one undifferentiated wall of text with no obvious passage to lift and attribute. Well-titled H2/H3 sections turn the same content into a set of self-contained, answerable chunks — dramatically raising the odds a specific claim gets cited.
The fix
Add descriptive subheadings that segment the content by topic, question, or claim:
```html
<h2>What is X?</h2>
<p>A tight, self-contained definition or answer…</p>
<h2>How does X compare to Y?</h2>
<p>…</p>
<h3>When to choose X</h3>
<p>…</p>
```
Rules of thumb: one idea per section; make each heading a phrase a user might actually ask ("How much does it cost?"), not a label ("Pricing"); keep the first sentence under each heading a direct, standalone answer.