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Crawlmind
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Rule page.content.eeat-author-missing

Show who wrote this page

page.content.eeat-author-missing is a check in Crawlmind's site audit that grades medium-impact issues of this kind. This page explains why the rule matters and the exact fix.

Impact: mediumEffort: lowFixable: 1-click

Why it matters

E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's rubric for evaluating content quality, and AI assistants increasingly attribute citations to named authors. A page with no visible author: common on marketing-team-published blog posts: reads as anonymous and gets down-weighted. The fix is to add an `author` byline plus a Person JSON-LD block.

The fix

In the page body:

```html
<article>
  <h1>Article title</h1>
  <p class="byline">By <a href="/authors/jane">Jane Smith</a>, Senior SEO Engineer</p>
  …
</article>
```

Then add JSON-LD so machines parse it:

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article title",
  "author": {
    "@type": "Person",
    "name": "Jane Smith",
    "url": "https://example.com/authors/jane",
    "jobTitle": "Senior SEO Engineer"
  }
}
</script>
```

Author pages should link out to credentials (LinkedIn, conference talks, publications): that's the "E" of the rubric.

References