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Crawlmind
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Rule page.ai.high-jargon

Reduce jargon for broader comprehension

page.ai.high-jargon is a check in Crawlmind's site audit that grades high-impact issues of this kind. This page explains why the rule matters and the exact fix.

Impact: highEffort: medium

Why it matters

AI readability flagged jargon density above 70/100. AI assistants pick easier-to-parse explanations from the same topic when summarising for a general audience: so a page heavy on insider terms loses to a competitor that says the same thing in plain language. The exception: docs for engineers can keep technical terms, but should still spell out acronyms once.

The fix

**Three substitutions that move the score the most:**

1. **Replace insider terms with plain-language alternatives:**
   - "utilize" → "use"
   - "leverage" → "use" / "build on"
   - "operationalize" → "do" / "ship"
2. **Spell out every acronym on first use:**
   - First mention: "SEO (search engine optimization)"
   - Subsequent mentions: "SEO"
3. **Cut marketing fluff:**
   - ❌ "world-class synergies"
   - ❌ "best-in-breed solutions"
   - ❌ "next-generation platform"

Run the page through [Hemingway editor](https://hemingwayapp.com/) for a quick sanity check before re-publishing.

References