GEO concepts
GEO
Generative Engine Optimization
Updated 2026-05-17
GEO (Generative Engine Optimization) is the practice of structuring a website so that AI answer engines — ChatGPT search, Perplexity, Claude, Google AI Overviews — retrieve and cite its content when answering user questions. GEO is to AI answer engines what SEO is to Google's blue-link results.
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