Posts (16)
Jun 01, 2026 · 1 min
What we ship and why
A short note on the cadence we hold and the kinds of posts you'll find here.
May 28, 2026 · 2 min
Why we built Crawlmind
A short history of why a team of SEO and AI engineers ended up building an audit tool that grades sites for ChatGPT, Perplexity and Gemini instead of just Google.
May 27, 2026 · 3 min
How to audit your site for AI visibility in 15 minutes
A focused 15 minute walkthrough that catches the five mistakes that quietly cost SaaS sites their AI citations. No paid tools required, runs against any live URL.
May 15, 2026 · 2 min
We tracked 1000 ChatGPT queries. Here's who actually gets cited.
A look at the citation patterns from a thousand B2B SaaS queries run through ChatGPT's browsing tool. The pattern is consistent, and the leaders are not who you'd expect from Google rankings.
May 02, 2026 · 3 min
Should you block GPTBot? An honest breakdown
GPTBot has become the canary for "I take AI seriously" robots-txt edits. Almost every guide gets the analysis wrong. Here's what GPTBot actually does, and the four cases where blocking it makes sense.
Apr 20, 2026 · 3 min
Schema markup that moves the needle for AI search
Most schema.org guides treat every type as equally important. They're not. Here's the short list of types and properties that meaningfully change whether an AI engine cites you, based on a year of A/B testing across customer sites.
Apr 08, 2026 · 3 min
How Perplexity decides what to cite (we ran the test)
We probed the Perplexity Sonar API with 400 controlled queries and reverse-engineered the signals that drive the citation set. Here's what mattered, what didn't, and what changes when you optimize for it.
Mar 25, 2026 · 3 min
From SEO to AEO. Rewriting your content for answer engines.
Answer Engine Optimization isn't a new acronym for the same SEO playbook. Six concrete differences in how you should write, structure, and measure content when the audience is an LLM that summarizes for a human.
Mar 12, 2026 · 3 min
The new E-E-A-T. Signals AI engines look for in 2026.
Google's E-E-A-T framework was a decade old by the time LLMs adopted a version of it. The new signals overlap maybe 60% with the old ones. Here's the rest, with the practical implications for SaaS and content sites.
Feb 28, 2026 · 3 min
Why your llms.txt is probably broken (and how to tell)
Of the 1200 llms.txt files we've parsed across customer audits, 73% had at least one issue that materially reduced their usefulness to AI engines. Here are the seven most common, in order of frequency.
Feb 15, 2026 · 3 min
The seven AI crawlers you should know about in 2026
A field guide to the seven crawlers that actually matter for AI search visibility right now. What each one does, the right robots-txt posture for most SaaS, and the common misconfigurations to avoid.
Feb 01, 2026 · 3 min
The cost of being invisible to AI. A SaaS pricing case study.
A B2B SaaS noticed organic traffic was flat while pipeline was softer than usual. The cause was not Google. It was being absent from the AI answers their buyers were actually reading.
Jan 18, 2026 · 3 min
dateModified. The most underrated SEO lever in 2026.
Most SaaS sites set dateModified once at publish time and never touch it again. The cost is real, the fix is cheap, and the trap of "fake date refresh" is worth understanding before you reach for it.
Jan 04, 2026 · 4 min
Why SaaS teams need citation tracking, not just rank tracking
Rank tracking measures where Google puts you. Citation tracking measures whether ChatGPT, Perplexity and Gemini actually surface you when a buyer asks. The two metrics increasingly disagree, and only one of them predicts pipeline.
Dec 12, 2025 · 4 min
Content strategy for the LLM era. Six principles that replace the old playbook.
The content playbook built for 2018 SEO doesn't survive contact with LLM answer engines. Six principles that replace the old assumptions, with the strategic and operational implications for content teams.
Nov 20, 2025 · 3 min
FAQ pages still work in 2026 (if you build them right)
Google deprecated FAQ rich results in 2023. Many teams concluded FAQ markup was dead. The opposite turned out to be true for AI engines, but only if your FAQ is actually a FAQ. Here's the distinction that matters.