GEO: Generative Engine Optimization

GEO (Generative Engine Optimization) is the practice of structuring a website so that AI answer engines — ChatGPT search, Perplexity, Claude, Google AI Overviews — retrieve and cite its content when answering user questions. It is to AI answer engines what SEO is to Google's blue-link results: a discipline of making your site legible, trusted, and citable.